Email Marketing

Choose Wisely: In-Depth Look at GetResponse & ActiveCampaign for Strategic Email Marketing Success

GetResponse or ActiveCampaign for Your Campaigns?


Qasim Farooq


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Navigating the world of email marketing platforms can often feel like trying to find the best coffee in a bustling city—there are a lot of options, each promising the richest flavor.

Similarly, in the digital marketing space, GetResponse and ActiveCampaign emerge as the standout brews, each boasting unique strengths that can supercharge your successful email marketing campaigns.

With 59% of marketers citing email as their biggest source of ROI, it’s clear that effective email marketing campaigns aren't just helpful—they're essential.

But which email marketing will blend perfectly with your business’s palette?

Choosing the right email marketing tool isn't just about sending emails—it's about creating conversations and building relationships.

GetResponse and ActiveCampaign have both carved their niches in the vast landscape of email marketing by offering sophisticated tools that not only manage campaigns but ensure they resonate with recipients.

This blog aims to sift through the features of both, offering a clear comparison to help you decide which marketing automation software suits your needs best.

So, let’s get right into the nuts and bolts of GetResponse and ActiveCampaign to see how they stack up against each other.

GetResponse: What Email Marketing Features Does It Offers

“What I like most about this tool is that it provides me with the best email marketing services and great features for building my email lists effectively.” (GetApp Review)

GetResponse provides a suite of email marketing features designed to enhance the effectiveness of email marketing campaigns.

Data Integration and Storage

GetResponse allows for the collection and storage of customer data, which is crucial for segmenting and personalizing content.

The platform supports both default data fields such as email address, name, and IP address, and custom fields like country and phone number, enabling targeted communications.

Interactive Dashboard

The dashboard in GetResponse provides a comprehensive overview of your marketing performance with customizable widgets. These widgets include autoresponders, newsletter metrics, list size, and new contacts, which facilitate quick access to common tasks and data insights.

Smart Segmentation

With GetResponse, you can segment your customers based on stored data, using conditions related to contact activity, demographic information, and more. This segmentation capability allows for more relevant emails and cost-effective campaigns by reducing send volume.

Email Builder and Templates

GetResponse's email builder offers over 110 pre-built email templates and customizable layouts, which include various content blocks like images, buttons, and text. This feature supports the creation of highly customized emails tailored to your campaign needs.

Marketing Automation and AI Features

This marketing automation software includes a drag-and-drop automation builder for creating detailed workflows that respond to specific user actions.

Additionally, GetResponse has more recently integrated OpenAI technology to offer features like AI-optimized subject lines and soon, multilingual support. This integration aids in crafting compelling emails that resonate with diverse audiences.

ActiveCampaign: What Email Marketing Features Does It Offers

“Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences.” (GetApp Review)

ActiveCampaign stands out as a comprehensive email marketing automation platform, widely adopted by over 130,000 businesses globally.

Advanced Marketing Automation

ActiveCampaign excels in marketing automation, allowing businesses to set up customized automated workflows that react to subscriber behaviors.

These workflows can include various triggers, conditions, and actions, such as sending a message when a subscriber joins a list or interacts with previous emails. This capability ensures timely and relevant communication aimed at boosting engagement and conversions.

Dynamic Email Marketing Tools

The platform features a sophisticated email builder and segmentation tools, enabling marketers to craft targeted emails that cater to the preferences and behaviors of their audience.

Users can easily design emails using a drag-and-drop interface and enhance them with personalized content and calls-to-action based on data like location or purchase history.

The tool has also recently announced a new campaign workflow, making it easier for users to set up their emails, automate and send to their targeted audiences - all from a single space.

Segmentation allows for the grouping of subscribers by specific criteria, optimizing the relevance and impact of campaigns.

Multi-Channel Marketing and Landing Pages

Beyond robust email marketing features, ActiveCampaign provides tools to manage multichannel marketing campaigns including social media and paid google ads.

The landing pages tool includes a drag-and-drop builder and A/B testing capabilities, allowing marketers to create and test different page designs to find the most effective layouts and messages for their target audience.

Extensive Integrations and Custom Development

With over 870 integrations available, ActiveCampaign connects seamlessly with other platforms such as Shopify, Salesforce, and WooCommerce, enhancing marketing automation across different tools.

Additionally, ActiveCampaign’s API supports custom development, enabling further customization and functionality extensions tailored to specific business needs.

This integration and development capability facilitates streamlined workflows and enhanced marketing strategies.

GetResponse vs ActiveCampaign: How Do They Compare

GetResponse and ActiveCampaign are both versatile and easy-to-use email marketing platforms, each offering a suite of professional features tailored for different user needs.

Design and Flexibility

Both GetResponse and ActiveCampaign boast extensive collections of email templates that cater to a wide range of aesthetics and purposes, ensuring that users can maintain a strong brand identity across campaigns.

GetResponse advertises over 500 email templates, while ActiveCampaign provides around 250 email templates, each fully responsive to adapt seamlessly across devices.

Both allow for the creation and use of custom HTML templates, supporting the versatility required by advanced users.

ActiveCampaign enhances this offering with a free custom email design for users on its Plus plan and higher, while both platforms support A/B testing to optimize email impact.

Email Automations

Email automation is a critical feature for marketers who aim to set up sophisticated, responsive email campaigns based on user interactions.

Both marketing automation platforms excel in their automation capabilities, equipped with comprehensive workflow builders that facilitate the creation of detailed and personalized email sequences.

GetResponse provides a wide array of automation templates and several triggers related to user activities like page visits, purchases, or cart abandonments. These features, however, are gated behind its higher-tier Marketing Automation plans.

ActiveCampaign excels with a vast selection of automation templates and a comprehensive range of triggers and actions, accessible from its basic plans. This makes it highly customizable for detailed marketing strategies.

Reporting and Analytics

GetResponse provides thorough reports that include metrics like geo-tracking, email client usage, open rates, clicks, and unsubscribe rates.

It also supports conversion and e-commerce tracking, and allows comparisons between different campaigns. However, it lacks a heatmap feature for visual insights into campaign performance.

ActiveCampaign offers comprehensive reporting on nearly all aspects of email campaigns, including advanced analytics like contact trends, deal progress, chat conversions, and automation effectiveness.

Its "Recommendations for you" section provides actionable insights, helping users improve their campaign strategies based on data.

Email Deliverability

High deliverability rates are crucial to ensure that marketing emails reach their intended recipients. Both GetResponse and ActiveCampaign as email marketing platforms prioritize high deliverability rates to ensure that emails consistently reach their intended targets.

ActiveCampaign typically performs slightly better in deliverability tests.

In recent research, GetResponse has shown an overall deliverability rate of 89.9%, while ActiveCampaign slightly outperforms it with a rate of 93.4%.

This higher deliverability rate can translate into better campaign performance and higher overall engagement.

Landing Pages

Both services include capabilities to create landing pages, through their landing page builder, which is a staple in email marketing automation.

GetResponse offers an impressive array of 180 responsive templates and allows for up to 10 variant tests on the same URL in their landing page builder under its A/B testing feature.

ActiveCampaign provides 56 templates for the landing page builder to create landing pages and restricts design modifications within a set grid, which may limit creative flexibility.

However, it compensates by enabling dynamic content on landing pages, allowing for personalized web experiences based on user data.

Integration Capabilities

In today's digital marketing environment, the ability to integrate seamlessly with other tools and platforms can enhance the effectiveness of email marketing services.

GetResponse and ActiveCampaign both offer extensive integration options with popular services like Shopify, Salesforce, Facebook, and many others.

These integrations allow marketers to sync customer data across platforms, streamline workflows, and create more cohesive, multi-channel marketing strategies.

ActiveCampaign's deep data integrations are particularly noteworthy, enabling advanced data-driven automations that interact with other business systems in real-time.

Pricing and Scalability: A Comparative Analysis

When evaluating email marketing tools like GetResponse and ActiveCampaign, pricing and scalability are crucial factors to consider.

Both platforms cater to a range of business sizes and needs, but their pricing structures differ significantly, impacting the overall value they provide depending on your specific requirements.

GetResponse Pricing and Options

GetResponse offers a versatile pricing structure that scales with the size of your subscriber list and the complexity of your marketing needs.

It starts with a no-cost plan, which is ideal for new users or small businesses just beginning to build their email marketing strategies.

The free plan includes basic email marketing, a website builder with 5GB bandwidth, a connected domain, support for up to 500 contacts, one landing page builder, and basic signup and contact forms.

However, it's worth noting that emails sent with the free plan include GetResponse branding, and the plan doesn’t support marketing automation tools.

For businesses ready to expand their efforts, GetResponse provides several paid tiers:

  • Basic Plan: Starts at $19/month

  • Plus Plan: Starts at $59/month

  • Professional Plan: Starts at $119/month

  • Max and Max2 Plans: Offer custom pricing tailored to very large lists or specialized requirements

The Plus plan is necessary to access advanced marketing automation tool features, which can drive the price to $59/month for 1,000 subscribers.

For larger lists, pricing increases substantially; for instance, managing a list of up to 100,000 subscribers costs between $539 and $699 per month across the Basic to Professional plans.

ActiveCampaign Pricing and Options

In contrast, ActiveCampaign structures its pricing based on both the features included and the size of the subscriber list but does not offer a free plan. It does, however, provide a 14-day free trial to test its features.

Recently, ActiveCampaign segmented its offerings into separate Sales and Marketing plans, impacting how users might choose based on their needs.

ActiveCampaign’s plans start at $15/month for the Lite version with 500 contacts, which includes unlimited email sending and basic marketing automation. The tiered pricing is as follows:

  • Lite Plan: $15/month

  • Plus Plan: $70/month

  • Professional Plan: $187/month

  • Enterprise Plan: Custom pricing

The Lite plan is sufficient for straightforward email marketing needs but lacks CRM integration, which is available in higher plans. These plans are beneficial for businesses requiring advanced features such as extensive automation, CRM, and higher-level marketing strategies.

Comparative Analysis

Choosing between GetResponse vs ActiveCampaign often boils down to what specific features your business requires and your budget.

GetResponse is generally more affordable, especially with its free entry-level plan suitable for basic email marketing needs. This makes it an attractive option for small businesses or startups.

Conversely, ActiveCampaign's lack of a free plan means a higher initial cost, but its robust automation features and CRM integration justify the expense for medium to large enterprises or those with complex marketing needs.

Ultimately, if budget constraints are tight and basic features are all that's needed, GetResponse offers a compelling package with its free plan and lower-tier pricing.

However, for businesses prioritizing sophisticated marketing automation and CRM features, ActiveCampaign provides better value, despite the higher cost. This analysis shows that while GetResponse wins on price, ActiveCampaign may be the better choice for more complex requirements.

ActiveCampaign vs GetResponse: Understanding the Differences And Similarities




Email Marketing



Landing Pages



Conversion Funnels





No (integration required)

Advertising (Facebook)


No (only through integration)

Advertising (Google)


No (only through integration)




Email Templates



Marketing Automation



ActiveCampaign vs GetResponse: How To Decide On Which Tool To Choose For Your Business

Selecting the right email marketing tool can significantly impact your marketing effectiveness. Here are five key factors to consider when making your decision.

Business Size

The size of your business plays a crucial role in deciding which tool is more appropriate.

For small to medium-sized enterprises, GetResponse provides a more straightforward approach, making it easier to manage without needing extensive marketing knowledge. It's well-suited for businesses that require simplicity and efficiency.

On the other hand, ActiveCampaign is ideal for larger businesses or those with a need for detailed customer segmentation and personalized marketing campaigns, thanks to its robust CRM integration and advanced automation features.


Budget constraints are often a decisive factor.

GetResponse offers a more budget-friendly solution with its basic plans starting at lower price points, which is ideal for businesses that are just starting out or those looking to control costs while still achieving effective marketing.

ActiveCampaign, while generally more costly, offers enhanced features that may justify the higher investment, particularly for businesses that are scaling up and require sophisticated marketing tools.

Marketing Sophistication

Consider the level of marketing sophistication your business needs.

ActiveCampaign's suite of tools, including advanced automations, detailed customer journey tracking, and predictive analytics, are suitable for marketing teams that require a high level of customization and control over their campaigns.

If your team has the skills and needs to fine-tune every aspect of the marketing process, ActiveCampaign provides these capabilities.

GetResponse, while still powerful, offers a more user-friendly and less complex setup that might be sufficient for less intricate marketing strategies.

Integration Needs

Evaluate the integration needs of your existing technology stack.

ActiveCampaign integrates deeply with many third-party applications and services, especially with its native CRM capabilities, which can be crucial for seamless marketing and sales alignment. This makes it a better option for businesses that need to integrate their email marketing software with other systems.

GetResponse, although offering various integrations, focuses more on providing a standalone solution that includes tools like webinars and landing pages without the need for additional software.

Long-term Scalability

Finally, consider the long-term scalability of the platform. Both tools offer scalability, but your choice might depend on how you envision your business growing.

GetResponse is great for businesses that may not expect rapid or large-scale expansion in their use of marketing automation technology.

Meanwhile, ActiveCampaign is designed to handle complex scaling needs, making it suitable for rapidly growing businesses or those planning to significantly expand their marketing activities in the future.


Selecting the right email marketing software between GetResponse and ActiveCampaign is pivotal in shaping the effectiveness and efficiency of your digital marketing efforts. Both platforms have their strengths and are designed to cater to different types of businesses with varying needs.

For businesses seeking a straightforward, cost-effective solution that offers a robust range of marketing tools including email automation, landing pages, and even webinar hosting, GetResponse is an excellent choice.

Its all-in-one functionality makes it easy to manage campaigns without needing a deep technical background. This makes it particularly suited for small to medium businesses that aim for growth without the complexity of overly sophisticated systems.

On the other hand, ActiveCampaign excels in providing a comprehensive, detail-oriented marketing platform that benefits medium to large businesses with complex marketing needs.

Its advanced automation capabilities like the visual automation builder, CRM integration, and machine learning features allow for sophisticated, highly personalized marketing campaigns that can significantly improve customer engagement and conversion rates.

Ultimately, the choice between GetResponse and ActiveCampaign should be informed by a clear understanding of your business's current needs, growth objectives, and the specific features that will most benefit your marketing strategy.

Both tools offer robust capabilities and can help your business achieve remarkable success in email marketing.

By assessing key factors like business size, budget, marketing sophistication, integration needs, and scalability, you can make an informed decision that aligns with your strategic goals, ensuring that your marketing efforts yield the highest possible return on investment.

In the end, no matter which one you choose, you're taking a step towards more effective and efficient marketing.

Happy marketing!

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Table of Contents

    In a nutshell

    GetResponse is generally considered more user-friendly for beginners due to its intuitive design and straightforward features. It provides a good balance between functionality and simplicity, making it a great choice for those new to email marketing.
    Absolutely! While ActiveCampaign is feature-rich and might seem more suited for larger businesses, small businesses can still benefit greatly from its advanced automations and CRM capabilities. It's particularly advantageous if you anticipate scaling your business and want a tool that grows with you.
    GetResponse stands out due to its integrated approach to marketing tools. It offers unique features like a webinar hosting platform and a conversion funnel builder, which are not commonly found in other email marketing tools. These features can significantly enhance your marketing strategy beyond standard email campaigns.
    Deliverability is crucial as it determines whether your emails actually reach your audience's inboxes. Both GetResponse and ActiveCampaign have strong reputations for high deliverability rates, so either platform is a reliable choice in this regard.
    Yes, both platforms offer extensive integration capabilities with other software. ActiveCampaign has a slight edge in terms of CRM integration, which is seamlessly built into the platform. However, GetResponse also supports a wide range of integrations, making it versatile enough to fit into most tech ecosystems.
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