Email Marketing

Get the Most Out of Your Cold Email Software - A Comprehensive Guide for Choosers

Which one should you choose?


Hafsa Channa


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Do you feel like you’re just throwing darts at a board when it comes to cold emails? You're not alone. 

As an effective business strategy, cold emailing is intimidating for even the most experienced entrepreneurs and salespeople. 

Without the right tools, crafting an appealing and persuasive message can be time-consuming and stressful — but with the help of cold email software, it doesn't have to be.

This blog post will discuss cold email software, how to choose the right one for your business needs, and some of the best ones on the market today!

What is cold email software?

If you're looking to reach out to prospective clients, cold email software is here to the rescue! The best cold email software helps you easily manage and send large-scale outreach campaigns to prospects. 

The interesting part is that it comes with a range of features like analytics, personalization, automated drip campaigns and split tests which can help provide insights into what content works well with the target audience. 

It's a great tool to use if you're looking to maximize your response rate while keeping conversations professional and engaging.

Best cold email software


Looking to go beyond regular cold email campaigns? is the best cold email software for B2B companies looking to take their outreach efforts up a notch. Boasting easy-to-use email customization and automation  eliminates the manual labor involved in running email campaigns.

Plus, with its SPAM tester and advanced analytics, you can get detailed insights into the effectiveness of your cold outreach campaigns. It is compatible with all email service providers and offers many features to optimize the cold emailing process. 

Smartreach is sure to take your communication efforts to a new level of success.

Pricing Plans: pricing plan
  • Standard

For those serious about their email marketing, the Standard plan at just $24 a month is an unbeatable deal. 

It allows users to access advanced email campaign features like intelligent reply detection and follow-up pausing, enabling you to optimize your campaigns. You can send emails from multiple accounts and personalize content with merge tags and liquid syntax.

This helps you create dynamic and engaging content. 

Additionally, you can leverage the advanced scheduling feature to send campaigns at the most opportune moment automatically. With all these features, the Standard plan has everything you need to take your email marketing to new heights of success!

  • Pro

Pro is the perfect solution if you're looking for a top-notch email marketing program that combines convenience and affordability. Not only is it just $39 per month with up to 2000 emails sent per user, but its intelligent reply detection and follow-up pausing system ensure efficiency in your email campaigns.

Plus, you can enjoy using different send-and-receive accounts while personalizing emails with merge tags or even more sophisticated liquid syntax. And when it comes to timing your emails, advanced scheduling guarantees all your messages will arrive on time. Try Pro today – you'll be sure to love it!

  • Ultimate

Ultimate is great value for your money! 

For just $59 per month, you gain access to an incredible suite of features. With no limit on what you send and receive, you can keep up with all communication without any disruptions.

Best of all, intelligent reply detection and follow-up pausing will make sure that your messages are being seen in a timely manner while also taking into account conversations that may require extra attention. 

You also have the ability to use different send and receive email accounts, so nothing gets missed in the shuffle, as well as personalize your messages with merge tags or add an extra level of personalization with liquid syntax. And when you're ready to take on heavier workloads, rely on the advanced scheduling feature to take care of it all-- with minimum effort from yourself!

2. Reply

Reply is the perfect tool for sales teams looking to increase their sales and stay connected with their leads.

It's like having a virtual assistant ready to help you deliver the perfect, personalized email campaign that fits your business needs and goals. By using Reply, you can sequence emails, A/B test them, and track your leads' activities - all with one platform. 

Also, it gives you greater insight into your prospects so you can really make a connection with them on a personal level.

It also works for cold calling and cold connecting on social channels. With Reply by your side, you'll definitely make your sales outreach efforts more efficient.

Pricing Plans:

cold email software
  • Starter 

Reply has everything you need to keep your customer conversations organized and streamlined. For just $60/month/user, you'll gain access to powerful email sequences, basic reports, and an ever-useful Chrome extension that provides you with email open, click and reply tracking. 

Keep tabs on your emails with Reply making sure nothing slips through the cracks, and streamline your customer service today!

  • Professional

Reply's monthly professional plan has a lot to offer businesses of all sizes. You can create powerful multi-channel sequences, get detailed reports to support your decision-making, fully integrate with Salesforce, and initiate friendly email conversations. 

Additionally, you can book meetings quickly with Reply's triggers and automation tools, which saves organizations time while ensuring they never miss an opportunity. Reply's professional plan could be just what your team needs. 

3. Lemlist

Cold emails can be a powerful tool to get leads and prospective customers, but they require a great balance between personalization and efficiency. 

That's why Lemlist steps in; it is an all-in-one cold email outreach tool designed for sales professionals. With Lemlist, you can schedule personalized email campaigns, add follow-up stages and much more. 

And there's more-- Lemlist boasts of its dynamic landing page feature that helps set them apart from the competition as one of the best cold email solutions in the market. This comprehensive package offers the best success rates for its users in terms of outreach and engagement.

Pricing Plans

cold email software lemlist pricing
  • Email Outreach Monthly Package

Email outreach package offers incredible value with its $50 annual fee and provides all you need to get started in successful email outreach campaigns.

It allows you to get your messages delivered to the correct inbox, and offers personalized messages at scale - something that no other cold emailing software allows!

Add in features like automated follow-ups and invitations for teams, plus integrations with other tools via their API, and you've got a winning formula for success. Lemlist gives you the boost you need to make your email outreach amazing.

  • Sales Engagement

If you're looking for the perfect sales engagement package, then Lemlist has exactly what you need. For just $83 billed annually, you'll get all the features you need to succeed in your email outreach - such as LinkedIn workflows, video prospecting, LinkedIn extensions and enrichment, custom landing pages and even cold calls! 

And all provided with an engaging, professional and informative tone of voice. With Lemlist's unbeatable package price and feature-rich solution, now's the time to up your sales game!

4. Aweber

At Aweber, their core values provide the foundation for their services. They are committed to creating remarkable customer experiences and work hard to deliver exceptional results. Not only do they foster a cooperative environment, but they also continually seek out feedback in order to further improve. 

As part of this ongoing process, Aweber strives to learn and educate while innovating to deliver better services.

The company even advocates having fun during all of these pursuits!

Customers can explore everything Aweber has to offer with a free thirty-day trial period featuring features like email newsletters and blasts, drag-and-drop templates, tagging settings, HTML template campaigns, autoresponder follow-ups, and many more.

Pricing Plans:

cold email software Aweber pricing

  • Free Plan

Are you looking for a free plan to start marketing your business? Aweber is the perfect platform for doing just that!

It offers around 500 email subscribers, one landing page, one email automation, web push announcements or notifications, and a drag-and-drop builder with custom email templates as well as sign-up forms to boot.

 And not just that, it also offers eCommerce capabilities. All of this at no cost - that's right - Aweber is open to everyone through their fantastic free plan.

It'll get you going in no time!

  • Pro Plan

With AWeber Pro, you get all of the features of their free account plus some extra bonuses. For a small investment of just $16.15 per month, you can access the latest email automation and infinite email lists, remove AWeber branding and gain insights from detailed analytics. 

You can also track webpages and sales with split testing to monitor your campaigns' effectiveness. All in all, with AWeber Pro, you have everything you need for maximum success in the world of digital marketing and much more!

  1. Mailchimp

Mailchimp is the industry leader when it comes to creating and managing email campaigns. Whether you are a marketer or an entrepreneur, it's the go-to platform for email marketing success.

From providing access to over 100 professionally designed email templates to instructing on how best to analyze campaign performance, Mailchimp offers a comprehensive suite of features and services that can help any organization develop an effective email marketing strategy.

Not only does Mailchimp enable you to send out newsletters in bulk quickly, but you have the power to design engaging emails through its user-friendly drag-and-drop editor. With Mailchimp’s intuitive interface, any organization can successfully reach its target audience while enjoying maximum impact and visibility.

Pricing Plans:

cold email software mailchimp pricing plan
  • Free

If you're looking for robust email marketing tools and the best in customer relationship management without breaking the bank, Mailchimp is the ideal choice for you.

Their variety of pricing plans are tailored to suit any budget, starting at $0/month for their free plan and up to their advanced Professional package with extensive features like their creative assistant, website builder, forms & landing pages, and much more. 

When combined with a customized Mailchimp domain, your emails will stand out amongst all the rest! Get ready to see your email lists grow exponentially!

  • Essentials

With the Essentials plan, you get amazing features like email & landing page templates, custom branding, a customer journey builder, A/B testing, and 24/7 email & chat support for $10/month. Make your customer outreach easier with Mailchimp so you can lead your business to success!

  • Standard

To get started, the Standard Pricing Plan includes customer journey builder and branching points options, as well as send time optimization and behavioural targeting tools.

Custom templates can be created to give each message a unique look, while dynamic content ensures each email is customized for each customer. Whether you're looking to grow your business or improve communication, Mailchimp's pricing plans will meet your needs.

  • Premium 

Mailchimp offers plans to fit any business’s needs, from free to $287 per month.

With the Premium plan, you have access to many features that most marketers need like advanced segmentation, comparative reporting, multivariate testing, and more. But it doesn't stop with features -you can also add unlimited seats for your team and assign roles with role-based access control. 

Plus, excellent customer support with phone and priority support options help you stay on top of your sales and marketing campaigns every step of the way. Try out Mailchimp's services today to get the extra features needed for your business to thrive!

5. Remail

Remail is the perfect tool to ease your cold email outreach. Forget about manually selecting and tracking emails - the advanced filters on Remail will do the job for you.

Not only that, but Remail also offers you a range of customizable pre-set email templates, so you can save time creating a personalized email message.

On top of that, the platform ensures your emails reach the right recipients by allowing you to schedule them in advance and also offers an email validation feature. In short, Remail removes all the hassle associated with cold-emailing and arms you with an easy-to-use solution that helps make managing your campaigns streamlined and efficient.

Pricing Plan:

cold email software Remail pricing plan
  • Simple Plan

The Simple Plan is perfect for a comprehensive email marketing solution.

With this plan, you get unlimited contacts, automatic and unlimited follow-ups, reply, click and open tracking to help track your customer's engagement with your emails, A/B testing to see what content is working best with your customer base, as well as the ability to personalize every single email.

All of this for only $672 billed annually – a great deal for getting the most out of your email marketing campaigns!

6. GrowthGenius

GrowthGenius is an amazing AI-backed sales prospecting software that can help you close leads with minimum effort. It offers a personalized, data-driven solution that can get you results without the hassle of manual cold outreach. Just provide the product information to the tool and watch it take care of the rest! 

GrowthGenius will engage in email conversations with your most promising customers, get replies from them, and provide you with quality leads without requiring much work. With this innovative software, you can quickly gain valuable prospects and boost sales in no time!

  • Free Trial

GrowthGenius is the perfect choice for businesses looking to streamline their sales process.

With a free trial, you can access 500 prospects and take advantage of features like automated email and LinkedIn sequences, as well as features that help with A/B testing, contact uploads and much more. Plus, access the database of two hundred fifty million profiles and ten million companies to find the right people to target. 

Automatically send follow-ups based on performance metrics. We provide professional support by email or live chat whenever you need it. Sign up for GrowthGenius today and start building relationships faster!

Pricing Plans

cold email software growth genius pricing plan
  • Essentials

If you sign up for their Essentials package, you get 500 Prospects each month per user that can be billed on a monthly basis. That's already amazing, but the service includes email and LinkedIn automation, contact uploads, unlimited campaigns, AutoProspect, and A/B testing capabilities across two hundred fifty million profiles and ten million companies.

The icing on the cake is the inclusion of automatic follow-ups, as well as access to both email and live chat support and one-on-one strategy, calls —all for undisclosed pricing that requires a request to learn details.

What are you waiting for? Get growing with GrowthGenius today!

  • Unlimited

GrowthGenius is here to expand your business opportunities. With the Unlimited Plan, you get unlimited prospects per month, Email + LinkedIn Automation, AutoProspect, sending and contact uploads, A/B testing, unlimited campaigns, automatic follow-ups, two hundred fifty million profiles and ten million companies. 

On top of that, you can enjoy support via email, live chat or phone, along with 1-on-1 strategy calls and campaign selection suggestions. To make sure efficiency is achieved at its maximum level, there is also specialist email deliverability and technical support.

All of this you can get for a reasonable price - simply request the price details and make it happen!

7. AutoPitch

AutoPitch is an excellent tool for any marketing campaign. It allows users to create well-crafted drip sequences that are personalized to each customer’s needs while offering trigger-based automated follow-ups to warm prospects.

Integrating with the SMTP, Office, and Gmail accounts means you can use the software with a wide range of services. 

Email scheduling assists in making sure your emails reach customers at the best possible time, and with email tracking and real-time reporting, you can better monitor results. No matter the size of your campaign, AutoPitch has your back.

Pricing Plans:

cold email software autogrowth pricing

  • Launch

AutoPitch is a powerful marketing solution that helps you connect and build relationships with your target audience.

With the launch plan at only $19/month, you can access 500 contacts and 500 emails/month, auto follow-ups and other features.

Every plan comes with team-based pricing, so your entire organization can benefit from the advantages of AutoPitch.

 Imagine what it would be like to have a comprehensive marketing strategy designed just for you and your team—with AutoPitch, it's now possible. Get better results from your marketing activities today and start making lasting connections with potential buyers.

  • Growth 

AutoPitch is a comprehensive and powerful tool for businesses seeking to increase customer engagement. With their Growth plan, you can reach up to 10,000 contacts and send out 20,000 emails per month, ensuring that your message gets delivered on time.

You'll also have access to powerful auto-follow-up features, keeping the lines of communication open with existing and potential clients. Best yet, this plan comes with team-based pricing, so businesses of any size can benefit from AutoPitch's services.

In addition to all these great features, you can take advantage of all the other services AutoPitch provides. This makes it one of the most complete and cost-effective marketing options available today.

  • Premium 

AutoPitch provides the perfect tool to stay in touch with your contacts and reach out with the right pitch at the right time. Their premium plan gives you access to 50,000 contacts for only $49/month and up to 50,000 emails monthly, plus auto follow-ups. 

Best of all, it has team-based pricing, so if you've got a busy marketing department, you can take care of your whole team's needs with only one plan. You'll also have access to all their other features, so you'll have all the tools necessary to contact, reach out, and nourish relationships with your leads.

The right cold email marketing software for your business

Are you looking for the perfect cold email marketing software for your business?

Choosing the right software for your business can be a daunting task. It’s important to choose one that is user-friendly and has the features you need to ensure that your email campaigns are successful.

Let's look at some key features you should consider when choosing the right cold email software for your business.

  • Personalization features 

One of the most important features to look for in any cold email tool is personalization options.

Personalized emails get higher engagement rates, so it’s important to have features that allow you to customize emails with each recipient’s name, company information, and more. Having personalized emails also helps build trust and rapport between you and your customers, which can lead to more sales in the long run. 

  • Email tracking and analytics 

You need to know how well your cold emails are performing to ensure they are successful.

The best cold email tools will have tracking and analytics tools that let you track open rates, click-through rates, response rates, and other data points to see exactly what's working (and what's not).

This data can help inform future decisions on targeting potential customers and increasing the open rates of emails sent out. 

  • Campaign automation 

Another feature you should look for in email software is automation capabilities. Automation allows you to set up campaigns ahead of time so that emails go out automatically without additional effort from you or your team. 

This can save time when sending out multiple emails or setting up follow-up sequences based on customer actions or behaviors. Automation also helps ensure consistency in messaging across campaigns so that your brand remains consistent across all channels.  

Choosing the best cold email software is essential if you want successful campaigns with high open rates and customer engagement. Look for solutions that offer personalization features to help build relationships with customers, as well as tracking and analytics tools so that you can measure success accurately. 

Finally, automation capabilities ensure everything runs smoothly while saving time in the process—so be sure it’s included in whatever solution you decide! With these tips in mind, it’s time to find the perfect cold email marketing solution for your business!

 All you need to know about the benefits of cold email software

Cold email software is a great tool for businesses and entrepreneurs who need to quickly and easily reach out to potential customers. It allows you to automate your outreach, increase response rates, and analyze campaigns.

Plus, it can save you time with its built-in tools. Let’s look at the benefits of using cold email software. 

  •  Automate your outreach

Using cold email software allows you to easily and quickly send out emails in bulk.

This can save you time and effort, as you don't have to write or edit emails for each contact manually.

These automated messages can be personalized based on the recipient's preferences or information you already know about them. This way, your message will be more likely to appeal directly to them, increasing the chances that they'll respond positively. 

  • Increase response rate

Cold email software also has features that allow you to personalize your emails with the recipient's name and other information, making them more likely to open your message and respond. Additionally, some software has features like automatic follow-up messages, which can help nudge people who haven't responded yet. 

This way, even if someone doesn't open your first message right away, they may eventually get back in touch with you if they receive another reminder from the software. 

  • Analyze your campaigns

Many cold email software offer analytics so you can measure the success of each campaign, see which messages are getting the most responses, and make adjustments as needed. This way, you can track how successful your campaigns are over time and make changes as necessary to optimize results. 

  • Time-Saving Tools

You can also use cold email software to automate follow-up emails and schedule messages in advance so that they go out when you want them to without having to set reminders or double-check delivery times yourself manually.

This way, the software handles everything automatically, so all you have to do is sit back and watch as your outreach efforts pay off! 

Cold email software is an invaluable tool for businesses looking for an easy way to reach potential customers en masse without putting too much time into each message or contact person.

It allows users to automate their outreach efforts while simultaneously allowing more personalization than ever with features like automatic follow-up messages or personalized content tailored specifically to each recipient's needs or interests. 

With all these amazing benefits combined under one platform, it's no wonder why cold email software is becoming increasingly popular among digital marketers everywhere!


Overall, cold email software solutions are a great way to improve your customer outreach and close more sales. By understanding what these tools are and how to choose the best one for your needs, you can take your business to the next level. Be sure to follow us for more updates on this topic and other ways to improve your sales game!

An image to showcase the email warmup feature

Reach more customers with your cold emails

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