Email Marketing

How to Use Branding in your Email Marketing Strategy

Hey, I've seen you before!


Wajeeha Gull


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Whether you sell physical products or subscription-based services, a solid brand image is essential to winning customers over. Your business should be able to speak for itself through every communication. Since most business-to-client interactions take place via electronic mail today, your email marketing strategy should effortlessly reflect your brand.

In 2022 alone, over 333 billion emails were sent and received. It is evident that email marketing isn't going anywhere. In fact, reports suggest that this statistic is expected to increase every year.

As more and more businesses gear up to perfect their email marketing campaigns, you must go the extra mile to stand out among the crowd.

Also Read: 7 Customer Loyalty Email Examples That You'll Love

Let's talk about what brand image is and why it is important.

What is brand image?

branding in emails

How a business prefers to portray its brand and how customers perceive it are completely different things. Among the two, the way prospects view your business is what truly matters. Brand image is a customer's perception of your company and its value proposition.

Determined by their personal beliefs, experiences, and interactions with your business, the brand image may significantly vary for one and the other. As an aspiring organization eager to nail customer trust, you must ensure that your brand is effortlessly recognizable.

Why is an email marketing strategy the lifeblood of a solid brand image?

Contrary to popular belief, you have ample control over what customers think about your brand.

Look at it this way, when you meet someone for the first time - the way they speak and present themselves has an impact on your opinion of them. Now, apply this to your business.

The messages you send to your target audience influence your brand's image. Regardless of the industry, the right email marketing strategies can even convert tough critics.

an effective email marketing strategy with branding

An effective email marketing campaign can help your business:

Build credibility

Effective email marketing campaigns are all about being honest and consistent. When your company addresses customer concerns, sincerely troubleshoots issues, prioritizes quality, and proves why its products are worth it, earning respect becomes easy.

The worst thing you can do for your business is to not deliver on its claims. The goal of your email marketing strategy isn't simply to increase the click-through rate.

When recipients open a message from you, they should be able to see that you're either making or fulfilling a promise. If you are making a promise, you need to ensure you fulfill it.

For instance, if your company claims that email subscribers will get a newsletter every month, sending one is guaranteed to increase brand credibility.

Boost recognition

Investments in email marketing campaigns are up because of various reasons, one of which is tied to increased recognition. Every business strives to be the talk of the town. Naturally, you want to be known for your mission, goals, and products.

Having said that, it's important to remember that customers in the 21st century are bombarded with hundreds of offers daily, some of which are from your competition.

This is where email campaigns play an essential role. They reach prospects at core touch points throughout the customer journey and remind them that your business exists to solve their pain points.

Over time, these marketing efforts result in the target audience associating your brand with what it offers. That is, as long as you've been executing your email marketing strategy properly.

Lower churn rate

Inactive subscribers are a huge problem. Oftentimes the issue isn't that your business doesn't provide real value, but rather that it fails to communicate it. Hence there is a need for a re-engagement campaign to undo the damage.

With well-thought-out email campaigns, businesses can prevent existing customers from shifting to competitors.

So, when you give former clients valid reasons to return (re-engage inactive subscribers with appropriate incentives), it solidifies your position.

Make great impressions

To thrive as a business, you must make lasting first impressions on your customers. The values communicated through marketing emails determine how leads perceive your brand image.

Targeted emails make worthy impressions that later translate into customer loyalty. By default, email messages, specially customized messages, seem professional. And to establish your position as a reliable service provider, professionalism is everything.

In any case, you don't want your customers to take you lightly. Branding forms in the roots, from the very first contact all the way through the sales funnel.

Top email marketing tips that take your branding to the next level

To make your brand stand out, you should implement some of these great tips.

Focus on the welcome email

Just as applicants prepare for an interview to land their dream jobs, businesses should do the same. Think of it this way, when people want to get hired, they do their research, prepare to give the right answers, and even try to predict questions that might get thrown their way.

welcome email and branding

In the context of email marketing, an optimized welcome email is like a firm handshake. It shows that your business is ready to prove why it's better than the rest.

This is your first point of contact. Ideally, it should be perfect - or near perfect, at the very least. Research shows that 33% of first-time subscribers will make a purchase within two days of subscribing. Thus, stressing how important the first email can be and how it sets the tone for future campaigns.

While every business puts its own spin on welcoming new clients, these standard practices are followed by all.

Show gratitude

Brands persist solely because customers choose to buy from them. So it is only fair that businesses let prospects know they are grateful.

Similarly, you should aim to provide a warm reception to email subscribers and express appreciation for their interest in your company.

Such a message can foster favorable feelings toward your brand and establish a solid foundation to build upon. This is simple marketing etiquette adopted by 40% of retailers that report sending a 'thank you' note to email clients.

Needless to say, your welcome message shouldn't use excessive flattery when onboarding a potential lead. Instead, it should sound sincere and well-intentioned.

Establish expectations

Don't expect customers to predict what your business correspondence will offer. It isn't the recipients' job to connect the dots on their own, you should be doing that for them.

It is extremely important to inform new recipients what they should expect from your email marketing campaigns. Vague perceptions lead to a high unsubscribe rate.

Verily, you must provide enough information regarding what customers will be getting through your offerings. A welcome email campaign that prepares new subscribers for what's to come automatically builds reliance.

For instance, a business selling fast fashion clothing can mention how its email campaigns will inform customers of:

  • Future promotions and discounts

  • Information on changing fashion trends

  • Store opening/closing times

  • New arrivals

  • Product recommendations

Include a CTA

You've said thank you and welcome, but that shouldn't be it. The right kind of call to action is neither too pushy nor inappropriate. It is necessary.

To improve customer engagement, make sure to add a CTA. This could be a link to your store's landing page or a new blog post. After all, the goal is to keep the customer thinking about your brand. But without encouraging them to take further action, they likely will not do so.

Another great trick to driving more traffic to the website is by requesting feedback. Particularly when businesses send welcome emails to first-time buyers.

You can include links to a website review page and ask recipients to tell you what they think of the products.

If the client chooses to respond, you will gain valuable insights to make necessary improvements and overall, enhance the brand experience. Moreover, this will serve as an ice-breaking exercise whereby the lead familiarises themselves with two-way communication.

Highlight business values

Companies that strongly associate themselves with a social movement or welfare cause immensely benefit from showcasing it. Be it a female-run business, a black-owned organization, or a sustainability-first venture, showing customers that your brand values align with theirs is extremely important.

Similarly, if an organization's core value proposition is rooted in factors of differentiation, its welcome emails should highlight it.

So, when businesses remind subscribers that they only source materials ethically or donate a portion of their proceeds to charity, they're building a stronger relationship. Reiterating why they deserve to be close to the heart and thus, purchased from.

Having said that, even if your company doesn't align with a popular social movement or cause, your business values should still make their way into the first email. It could be anything meaningful, from treating employees with kindness to always being there for your customers.

Whatever you do to make an impact, make sure it doesn't get lost in translation.

Keep it crisp

Marketers are lucky if they achieve high click-through rates, but when the first email reads like a college essay, they should also expect high bounce rates.

Customers in the digital age barely have time, and even when they are free, they won't dedicate special attention to a marketing campaign.

The problem with long welcome messages isn't just that they are boring, they are damaging. Don't let recipients think that you're one of those companies that send lengthy emails only for them to intentionally ignore future messages.

Don't be afraid to get personal

A successful email marketing campaign is just as much about psychology as it is about selling business promises. In 2023, we live in an information-rich age where the global population has access to a variety of data sources.

So, it isn't that people are solely looking for information through email marketing campaigns. With the advent of ChatGPT and similar technologies, information is just a few taps away.

What customers truly seek out is a meaningful connection. This is why cultivating a brand image leads to positive outcomes.

The relationship between a business and a customer goes beyond one party selling to the other. It is mutually beneficial and can pave the path to lasting partnerships that insulate businesses against changing trends and inflation.

Your customer should be able to think of your business as a partner that delivers value. It is no secret that organizations are basically looking for clients to pay them in exchange for a product or service. However, there are ways to make your brand more human and therefore, also more appealing to modern-day clients.

Smart email marketers know that getting personal is a winning tactic. Even the most unbothered of clients will detect inauthenticity in a message. Generic communications are increasingly obvious today because of the sheer volume of businesses relying on them.

Treating every recipient with the same overused greeting or text will eventually set off alarm bells and lead to the people unsubscribing. A well-drafted email backed by a thoughtful content marketing strategy, on the other hand, goes a long way.

When creating a personalized message, leverage customer personas and segmentation tools. Invest in understanding what specific customers are looking for - top businesses use paid tools like MailChimp and Zoho Mail to make segmentation easier.

This ensures that businesses send emails with relevant content that resonates with the reader. Typical demographics include age, location, and gender. For example, an online store that sells skincare products will have to create separate campaigns.

After all, emails recommending wrinkle-reducing products are only relevant to the older segment, not younger customers who don't have any fine lines to begin with.

Companies should also use the customer's purchase history and browsing patterns. Websites with cookies collect data on the visitor's behavior which lets them increase personalization in communications.

Beyond that, email personalization is also about the way of writing. Unless a business operates in a B2B setting, it pays off to be a little informal. If your brand image is quirky, let that show in the emails.

Don't be afraid to go against the grain. Some of the most successful startups are known for their unique email engagement strategies. In fact, a little sophisticated humor might just be the key to boosting your brand's customer perception.

To seal the deal, add the client's name to the email. Including the recipient's name is an effective way to capture attention. Whereas, a plain old 'hey' sounds like it's been written for the masses.

At the end of the day, conduct split testing to check the performance of personalized emails. This type of experimentation tells marketers what's working and what's not. So they can subsequently make changes as necessary without spending the entire budget on an email sequence.

Pro Tip

For maximum personalization with little manual effort, use dynamic email content. Although new to email marketing, this groundbreaking technology personalizes different parts of the email content.

Simply put, an email sent to customer A will display different content than an email sent to customer B. This technology changes the information seen by customers depending on their preferences.

All marketers do is specify and assign variables to similar groups in the mailing list so that the final content may be tailored accordingly.

Be short and precise

Writing short welcome messages is important, but that doesn't mean you can stretch follow-up email campaigns.

Most people today spend half or more of their day outside the home, engaged in work or errands. They don't have time to read through long emails which is why content marketers need to be concise.

In the worst-case scenario, customers get tired of receiving long emails and mark them as spam. Next thing you know, email service providers flag your email domain.

While it seems difficult to condense information in a short paragraph, there are plenty of ways to go about it.

Use paid tools

Let's say you've written the first draft, it looks too long and you simply can't figure out how to shorten it. In this instance, machine intelligence can be really helpful.

While a human writer may overlook parts that can be worded differently to reduce the length, reliable software won't. Tools like Grammarly point out unnecessarily long sentences and offer shorter recommendations.

Take a break

Finalizing the first draft right after you've written it usually doesn't yield the best results.

This is because what has been penned down is still very fresh in your memory, and unconscious biases can result in failure to recognize obvious text improvements. If there is no impending deadline, start editing drafts a day after.

Revise transitions

Not every transition is important. Remember, your goal isn't to sound posh - so feel free to remove a few transitionary words here and there. As long as the content makes sense, and flows effortlessly, it's perfectly fine.

Write in active voice

write in active voice for better messaging

Typically, sentences structured according to past tense can drag on. As an example, compare the two:

Our bestseller was purchased by you last time

You purchased our bestseller last time.

The first sentence is written in passive voice and is two words longer than the one under it. While it may not seem like a big difference, multiple sentences written in passive voice mean that your email message contains extra words.

Delete 'that' and 'the'

One way to lower the word count is by eliminating 'that' and 'the'. The two words are overused when constructing sentences, even when word flow can be maintained without them.

It is crucial that your text attracts the reader's attention long enough for them to grasp its essence. So, make sure that whatever you write is impactful. Don't include fluff or trivia - focus on core touch points.

Straight-to-the-point content shows that your brand is value-oriented, and not the type to hide behind fancy words. Rest assured, when customers see that you respect their time, they are more likely to actually pay attention to what's displayed on their screen.

Optimize the subject line

Your client's inbox features a bunch of emails from all sorts of people and companies. By default, recipients are overwhelmed with information making it harder to achieve a decent open rate.

As a business with something important to say, you need that first introduction to be captivating enough. In the setting of an email campaign, this is where subject lines come into play.

When customers first click on their email app, they see a list of subject lines displayed in bold. Ultimately, the recipient taps on one that seems the most enticing.

Think of a subject line like a trailer for a movie. If the target audience doesn't even appreciate the trailer, why will they get tickets to the film?

According to a recent report by Finances Online, 64% of email recipients will make the decision to open an email depending on its subject line. If they don't like the subject line, clients may even choose to delete the email altogether.

To hook your audience with a catchy subject line, follow these tried and tested tips:

Be short

Long subject lines get truncated by email apps.

Know this: what doesn't fit on the screen is out of sight and what's out of sight is out of mind. Your goal should be to write interesting subject lines that convey just the right amount of information without dragging on.

branding in emails - subject lines

By general rule, keep your subject line under 45 characters. Get rid of needless adjectives and focus on the main message. This will not only prevent ending text from getting hidden but also portray a positive sender image.


The recipient shouldn't have to click on an email to know that it is personalized. Subject lines that reflect messages tailored to the prospect's needs stand higher chances of being opened. They immediately signal that the email is 'just for you'.

For starters, include the prospect's name. You can also take it one step further by creating subject line content based on the lead's recent browsing history and location.

As an example, let's say that a repeat buyer is visiting another city. With this information, you can create a subject line like:

'Visiting Denver? Come see us at Larimer Street'

This email subject line tactfully lets the reader know that one of your outlets is located on Larimer Street just in case they want to purchase something in-store.

Don't always tell, ask

branding in emails - Don't always tell, ask

Email marketing is a two-way street. Sometimes you inform the customer and other times, you request them to inform you.

Asking questions through email subject lines can encourage customers to provide valuable answers. This lets businesses gain free insights into their customer's needs while improving open rates.

At the very least, you're showing the recipient that their thoughts and opinions matter. This, in turn, benefits your brand image.

But don't just ask any question - inquire about something that matters. Queries that address specific pain points make the strongest email subject lines.

For instance, 'Want a discount?' will make interested customers say yes. It will prompt them to click on the email and find out how to avail of what's being offered.

Create urgency

When a product/service is scarce or has a time limit on it, people make decisions more quickly. They know what's at stake - losing the chance to buy their favorite item because it's running out.

While a customer might have waited for weeks until finally making the purchase, they'll hurry instead when informed of a stock out.

The fear of missing out is real and thriving, especially among youngsters and aspirational purchasers. Both small business owners and established enterprises generate sales by creating urgency. Subject lines like 'last chance to buy your favorite products' and '6 more hours until the sale ends' are common examples.

That said, subject lines that reflect time sensitivity should be used sparingly. Too much of them and your customers might gradually catch on to the marketing tactic.

Be funny

In high school, everybody pays attention to the class clown.

Not just because they're funny but also because they are daring enough to crack jokes. In terms of an email marketing strategy, humorous subject lines can be your golden ticket to high open rates.

They are an excellent way to make the recipient feel compelled to check the contents of the message. However, humor is only appreciated when the context allows.

Your goal is to shed a mundane brand image and sound interesting. But watch out for audience sentiment - be careful to NOT make distasteful jokes.

Add numbers

Including a number in your subject line clarifies the object of the email and builds a clear expectation. In the world of jargon and flair, customers hunt for precise information that doesn't confuse them.

Numbers are easy to process and thus, well perceived. So, don't underestimate the power of digits. Use numbers and percentages where necessary to get a desired response.

Focus on visual branding

visual branding for emails

A successful email strategy shouldn't only be text-based. Studies show that emails with images are twice as likely to be opened than those without any.

However, visual branding isn't just about adding an image to your message. It covers a lot more ground.


What's common about Ferrari, McDonald's, and Gucci? They are all recognized by their brand logo.

Successful businesses know the importance of brand recall and recognition. This is best achieved through imagery. And professionals know that no visual element is more important than the logo.

Your brand website features a business logo, and your emails should be no exception. Within an email template, logos are traditionally placed on the top left. They are clear and crisp, despite often being small in size.

It cannot be stressed enough that logos in your email should be high-resolution. A fuzzy image reflects badly, suggests laziness, and turns clients away. In re-engagement campaigns, where businesses are desperate to convince churned customers, such seemingly small things matter even more.

However, optimal resolution often also means a heavy image that takes too long to load. To avoid that, use a free tool to reduce the file size before integrating it into a template.


Every brand is signified by a unique color palette. For the purpose of uniformity, your email templates should match that. So, whatever colors your business uses on its website or app, make sure that your emails include them too.

That said, certain adjustments need to be made. It is worth noting that many customers set their Inbox to the dark mode which drastically affects how colors are displayed.

Let's say your brand's color palette is rich in grey tones. Against a black background, the visual elements of this particular template will barely show.

In such cases, it is necessary to tweak the contrast. Test your template against dark mode, and work on navigation. Change the ratio to highlight important buttons and call-to-action links.

Create a newsletter

Email newsletters are a must-do. If your business isn't already investing in them, you're missing out.

As a marketing channel, electronic mail provides ample legroom to brands. Informing prospects of different products, promotions, discounts, and new arrivals is just one way to use email marketing.

The email newsletter is a goldmine of opportunities waiting to be seized.

A newsletter lets businesses keep subscribers in the loop through the latest updates on industry trends, company products, and more.

Although primarily educative, newsletters are sent with the purpose of increasing engagement while boosting conversion. They are an effective medium to capture subscriber interest and gain access to their Inbox. Needless to say, to retain this access, businesses must produce interesting content worth reading and sharing.

From automobile retailers to local cafes, all types of companies can incorporate newsletters within their email marketing strategy. With accurate segmentation techniques and data-driven insights, a well-drafted newsletter sent out every week or month can do wonders for branding.

Here's how to create a killer email newsletter:


Match your newsletter's design to that of your website. When customers see it, they should be able to identify its brand, even without the logo. So adhere to existing brand codes and standards; ensure no glaring deviations exist. Also, pay attention to how the text fits within the overall design. Readability should take priority - if things look too cluttered, remove unnecessary information.


Your newsletter's template is a gateway to your brand's visual image. Businesses that invest in a customizable template benefit from more control over every single element.

On the other hand, pre-made templates remove much of the flexibility provided by their counterpart. Since you want your brand to make a solid impact, go with a personalized newsletter template.

Subject line

Newsletters enhance the performance of your email marketing strategy. On the downside, however, everyone knows that, and they're already doing it.

So, when you send out a newsletter email, make sure the recipient knows where it's from through the subject line. Depending on the content of your newsletter, create a catchy subject line that says something about or hints at what the newsletter contains.

Logo and header

Forgoing the logo in your newsletter template is risky business. You want to check all the boxes on the brand recognition list.

Research shows that the top left corner of a screen gets the most attention upon initial visual contact. And therefore, this is where your logo should be. Within the header, make sure your logo is accurately positioned.


Even the most compact of newsletters can pack hefty information. As we live in the age of short attention spans, it isn't easy to retain a bunch of stuff, all at once. To ease your readers through the process, add bullets in the body of your newsletter.


Human brains are wired to pay attention to digits and numbers. To boost the content quality of your newsletters, add relevant statistics.

This could be anything from published research such as the number of marketing emails sent in a year or the percentage of social media users in a decade. Of course, the context varies according to the topic being discussed.

Call to action

Email newsletters are meant to inform initially and later convert. All clients need a little nudge in the right direction, which a business should provide through a CTA.

A newsletter is simply incomplete without one. So include an actionable button to redirect the customer to your e-commerce store, blog page, or subscription page.

Unsubscribe button

On the surface, it doesn't seem productive to offer an unsubscribe link to clients. In reality, however, allowing your audience to leave at any time conveys an important message: it was, and still is, up to them.

This reinforces that the customer chooses to opt-in. Plus, it refines the results of email analytics when uninterested subscribers finally retract their attention.

Be consistent

There is nothing worse for a brand than a lack of consistency.

Breaking habit and pausing communications via email shatters commitment to the prospect. It also projects an unreliable image and screams 'You shouldn't trust our business'.

Nonetheless, maintaining a consistent drip campaign requires effort. Manually sending email sequences is time-consuming and a downright hassle. This is why top companies rely on email marketing software to manage the brunt of it.

The right email marketing strategy is backed by some form of technological intervention in 2023. If you aren't making use of any marketing automation tools, don't wait any longer to change that.

Investing in marketing software, however, is just one of the things you can do to boost consistency.

Set a schedule

Create a calendar and set an email marketing schedule. Brand communications should follow a predetermined pattern tailored to the target audience's appetite.

Be careful when choosing the frequency of your campaigns. Sending too many too fast can quickly end up overwhelming prospects. The last thing any business wants is for its leads to dread the next email message.

At the same time, you don't want to wait too long before sending the next email. Consequently, experiment a little to figure out what your clientele likes. If they prefer frequent emails, customize the schedule accordingly and vice versa.

For businesses that are just dipping their toes into email marketing, a monthly newsletter can be a great starting point.

Also, note that inconsistent sending patterns can raise red flags for your email service provider as well. To avoid spam filters, keep sending volumes low at the beginning and gradually increase them over weeks or months.

Stay true to your brand voice

Consistency isn't just related to frequency.

Your brand's tone of voice should remain the same even after the 30th newsletter. Changing brand voice can undo the hard work of a successful campaign.

If your business deals with corporate clients and has always maintained professional interactions, do not deviate.

At the other end of the spectrum, if your business is known for being quirky and easy-going, keep it up. Customers enjoy familiarity and tend to stay loyal when their perception of a business is preserved.

Optimize emails for mobile

68% of all emails are viewed on mobile devices which is a far cry from reading rates on laptops or PCs. People are so used to their handheld phones that turning on a bigger machine just to check emails no longer makes sense.

Plus, with more individuals on the go, mobile devices have transcended into makeshift personal assistants.

Verily, the need for mobile-friendly emails is real and growing. If your company isn't optimizing every email campaign accordingly, chances are, you are still far from achieving potential engagement rates.

Here's how successful businesses ensure that their emails perfectly fit a mobile screen.

Reduce media size

While newer technology means mobile download speeds are improving across the board, heavy images still affect load time. One of the reasons behind email bounce rates is images that fail to render quickly. Nobody likes an unresponsive page with a broken image icon that relays zero information.

Recipients, no matter how loyal, are impatient and out of time. It is safe to assume that people won't wait longer than a few seconds to see what's on their screen. As a result, email marketing conversion rates go down.

Fortunately, there are plenty of free tools on the market to reduce image file size without compromising quality. So when photos load faster and without sending older devices into 'lag' mode, your marketing strategy will bear more fruit.

This way, your brand can capture the reader's attention with visual content without worrying about whether they'll bother waiting for the image to actually load.

Resize images

When images sized to fit a laptop screen are viewed on a mobile device, they quite literally look out of place. They are so large that email apps start displaying a bar that users can drag to see the full image.

Bear in mind that resizing an image and reducing its size are two completely different things.

The former adjusts image proportions to fit specified width and length. In this case, when email marketers use resizing tools, they tweak the properties of an image file to correspond to a smaller mobile screen.

Increase button size/link size

Most mobile users rely on their fingers to tap on links and buttons, while a much smaller group uses a stylet.

No matter how amazing your email marketing efforts may be, when the call to action button is too small or difficult to click, subscribers will be put off. If the goal of an email campaign is to drive traffic to landing pages or a signup form, the damage done is deeper.

To optimize user experience regardless of the viewing screen, make sure that all buttons and links are large enough to be opened by the average fingertip.

Make shorter paragraphs

Aside from making content compact, break it up as generously as possible. While a three-lined paragraph on a computer screen doesn't look cluttered, it certainly does on a mobile device.

The length of every paragraph depends on the font size and style as well. Regardless, stick to three lines per paragraph on a smartphone even if it means that paragraphs will look drastically smaller on a bigger screen.

short paragraphs for newsletter branding

Use a responsive email template

Most email service providers offer predesigned templates. However, not all are responsive. In that, they don't adapt to different screens.

An effective email marketing strategy focuses on positive user experience. Such that businesses should ONLY use responsive emails to communicate with clients. Even if it means paying the extra dollar.

Not to mention, responsive templates save the sales team a lot of hassle. Rather than stressing over fixing the format of every email, they can work on creating better email content.

Always test your emails

Be it an ill-fitted image, a miniature call to action, or unusually large text - all of these can plunge email click-through rates. Even if everything seems great on your end, you should test how your email looks across various mobile devices.

Luckily, plenty of email marketing tools offer this feature. Once finalized, businesses can send test emails to check display results without taking any chances with real customers.

Bottom line

Email is one of the most cost-effective marketing channels out there. Organizations understand that an optimized email marketing strategy is second to none, despite the popularity of social media platforms.

Incorporating branding in email campaigns is all about knowing what the customer wants. As well as a robust execution strategy that turns marketing efforts into measurable results.

To make sure that a brand is well perceived among its audience, businesses must scale their sales funnel, create quality content, send messages at the right time, and protect their email reputation.

That's why companies these days turn to email marketing solutions that offer the whole package.

GoCustomer eases your brand into the prospect's Inbox, provides an instant AI email writer, and everything from a drag-and-drop editor to a full-fledged email verification tool.

Sign up today to start sending high-converting campaigns!

An image to showcase the email warmup feature

Reach more customers with your cold emails

Table of Contents

    In a nutshell

    A welcome email should show appreciation, and gratitude, and should also introduce the recipient to the brand. The welcome email should also tell the recipient what to expect in future email communications.
    Visual branding includes the logo and brand colors which you should include in your email to familiarize the recipient with your brand. This way they associate your logo and brand colors with your message, giving you a distinct identity.
    If the button appears too small on a mobile screen, people will be unable to click it. If they are unable to click the CTA they are likely to be frustrated and will then be unable to perform the action you wanted. This leads to a waste of marketing efforts.
    To sound more crisp write short punchy sentences, remove transitions where you can, and always write in the active voice. You can also skip "the" and "that" where you deem appropriate.
    A strong email marketing strategy helps you build credibility and boost recognition. It also helps you get many impressions and strengthen your business's reputation.
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