7 Worth-Switching Klaviyo Alternatives for Your Ecommerce Business

In the rapidly evolving landscape of e-commerce, selecting the right email marketing tool is crucial for nurturing leads, driving conversions, and ensuring sustained customer engagement.

With the global email marketing market expected to reach $17.9 billion by 2027, the demand for platforms that offer more than just email blasts is increasing.

Klaviyo’s platform provides robust marketing automation features, making it a go-to choice for many e-commerce platforms. It aids in crafting targeted email campaigns based on customer behavior, purchase history, and other data-driven insights. However, the quest for the most fitting tool doesn't end with one provider.

The search for Klaviyo alternatives is driven by the desire to find platforms that align more closely with specific business needs, budget constraints, and operational preferences.

E-commerce businesses are in constant search of email marketing platforms that not only streamline marketing operations but also integrate seamlessly with other ecommerce platforms to provide a cohesive and engaging customer experience.

Moreover, marketing automation is a key feature that e-commerce businesses look for in an email marketing service.

A 2022 survey revealed that 51% of businesses now use marketing automation, with email marketing being one of the top strategies employed.

This capability not only saves time but also enhances the relevance and effectiveness of marketing campaigns, leading to better customer engagement and retention.

This blog aims to shed light on the top Klaviyo alternatives that stand out in 2024 for their innovative approaches to marketing automation and their ability to foster deep connections with customers across different e-commerce platforms

Klaviyo: What It Is and What It Does

Klaviyo is a comprehensive digital marketing platform tailored for e-commerce businesses, emphasizing email and SMS marketing automation to enhance customer engagement. It provides a suite of marketing automation tools that facilitate the creation of personalized email campaigns, SMS messages, automated workflows, and interactive elements like email capture and popups.

Klaviyo's strength lies in its advanced segmentation capabilities, allowing businesses to tailor their communications based on various factors such as customer location, order history, acquisition source, and average order value.

With Klaviyo, the process of campaign creation is streamlined through a user-friendly drag-and-drop interface, making it straightforward to construct and customize emails. This ease of use extends to adding products to emails, optimizing the customer experience with personalized content.

Klaviyo's marketing automation extends beyond simple email campaigns. It supports the automation of various marketing activities, including targeted campaigns for new subscribers, which introduces them to the brand and product offerings.

Furthermore, Klaviyo enables the creation of personalized product recommendations and post-purchase engagement campaigns, thereby strengthening the customer relationship and encouraging repeat business.

In summary, Klaviyo serves as a powerful tool for e-commerce marketing automation, offering a wealth of features to optimize email and SMS marketing efforts.

But is an email marketing service, not without demerits.

Why Look For A Klaviyo Alternative

When considering Klaviyo as an email marketing solution for e-commerce, it's essential to weigh its offerings against potential drawbacks. Here are four key points that have prompted the need to look out for other ecommerce platforms.

Cost-Effectiveness and Marketing Automation

Klaviyo’s pricing can be prohibitive, especially for small to medium-sized businesses. Competitors offer more affordable solutions without compromising on advanced marketing automation features.

For instance, businesses can find alternatives that provide comprehensive automation tools, which are essential for crafting dynamic, behavior-based email and SMS marketing campaigns at a more reasonable cost.

Multi-Store Management and Ecommerce Integration

For businesses operating multiple online stores, Klaviyo’s requirement for separate accounts per store can be cumbersome. This setup leads to increased effort in duplicating successful templates and workflows across accounts.

Analytics and Reporting Efficiency

While Klaviyo provides detailed analytics, the process can be time-consuming and less intuitive compared to competitors. Businesses need efficient and reliable analytics to refine their email marketing strategy.

Alternatives with more streamlined and accurate reporting tools can offer deeper insights into campaign performance, enabling businesses to make data-driven decisions without the excessive manual labor of data extraction and analysis.

Customer Engagement and Support Services

Klaviyo's customer service has room for improvement, which is a critical aspect for businesses that rely on timely support to resolve marketing and technical issues.

Alternatives with stronger customer support frameworks can lead to better customer engagement and retention, as businesses can quickly adapt and respond to their marketing needs.

7 Top Klaviyo Alternatives and Competitors in 2024

ActiveCampaign

G2 Rating: 4.5 out of 5 stars

Key Features

Comprehensive Automation and CRM

ActiveCampaign, as one of the best klaviyo alternatives, provides advanced automation capabilities and CRM functionality, facilitating sophisticated e-commerce automations like abandoned cart campaigns and re-purchase reminders.

Email Marketing Excellence

This email marketing tool offers over 250 professional-quality email templates and exceptional email deliverability, ensuring that campaigns reach the intended inbox.

Intelligent Machine Learning and Data Integration

This email marketing software utilizes machine learning to optimize campaign timing and provides deep data integration, offering detailed customer profiles that include purchase history and spending patterns.

Best For

ActiveCampaign, as an email marketing service, is ideal for advanced marketers who require high-level automation to enhance customer experiences and drive sales efficiency.

Benefits over Klaviyo

Ease of Automation: ActiveCampaign allows for the creation of complex e-commerce automations without the need for extensive coding or external agencies, unlike Klaviyo.

Superior Email Deliverability and Range: It boasts a higher rate of email deliverability and a more extensive collection of email templates compared to Klaviyo.

Advanced Machine Learning Capabilities: Offers sophisticated machine learning to automatically optimize campaign times for increased open rates and sales.

Pricing

ActiveCampaign’s pricing starts with a 14-day free plan. Post-trial, the subscription plans commence with the Lite plan at $39/month for 1,000 subscribers for small businesses and a Plus plan, at $49/month, which includes SMS, landing pages, e-commerce integrations, and lead scoring

Constant Contact

G2 Rating: 4 out of 5 stars

Key Features

Comprehensive Event Management

Constant Contact excels in managing events through its specialized system, enabling users to create registration forms, sell tickets, generate email invitations, and design landing pages specifically for events.

Enhanced Email Capabilities

With over 200 email templates, the email marketing software caters to a wide range of marketing needs, from standard communications to complex campaigns, providing a versatile toolset for crafting impactful emails.

Robust Integration and Automation

The platform, as one of klaviyo alternatives, integrates seamlessly with major e-commerce systems like Shopify and WooCommerce, coupled with advanced automation features including autoresponders and subject line A/B testing to optimize marketing outreach.

Best For

Constant Contact is ideal for small businesses and online creators, particularly those who regularly organize events or engage in educational activities, offering tools tailored to their unique needs.

Benefits over Klaviyo

Cost-Effective Scaling: Constant Contact offers a higher email send limit relative to the number of contacts, allowing businesses to expand their reach without significantly increasing costs.

Nonprofit Discounts: It provides significant financial relief for nonprofit organizations with a 30% discount for annual prepaid plans, a benefit not offered by Klaviyo.

Superior Event Marketing Tools: The platform’s strength in event marketing, including a dedicated event invitation management system, sets it apart for businesses that frequently host events.

Pricing

Constant Contact offers a 60-day free trial. Paid plans begin at $10 per month for up to 500 contacts and 12,000 monthly email sends. For access to marketing automation tools and more advanced features, the Plus plan starts at $45 per month.

GoCustomer

Key Features

LinkedIn Agent for Personalization

GoCustomer, as one of the best klaviyo alternatives, introduces a new level of personalization with its LinkedIn Agent, a feature that analyzes LinkedIn profiles to craft highly tailored messages, achieving a depth of personalization that surpasses standard practices.

Website Agent for Custom Emails

The Website Agent feature allows GoCustomer to offer unique personalization by analyzing a website’s content and context, thereby producing emails that are individually relevant and engaging.

AI-Driven Lead Generation

GoCustomer uses advanced AI to identify and nurture leads, enhancing customer acquisition and retention through targeted, data-driven content, thus improving conversion rates and fostering long-term customer relationships.

Best For

GoCustomer is ideal for businesses seeking advanced personalization in their email marketing campaigns, aiming to enhance customer engagement and conversion through data-driven, AI-powered strategies.

Benefits over Klaviyo

Hyper-Personalization: GoCustomer's use of LinkedIn and Website Agent tools for personalization offers a more detailed and customized approach than Klaviyo’s segmentation and targeting features.

AI-Enhanced Lead Management: With its sophisticated AI capabilities, GoCustomer excels in identifying and nurturing leads, offering a more streamlined and effective sales funnel progression.

Cost-Effectiveness: Offering a budget-friendly pricing model, GoCustomer provides a cost-effective solution with its seamless scalability and integration capabilities, making it an attractive option for businesses looking to maximize their marketing budget.

Pricing

GoCustomer offers a 7-day free trial, with subsequent pricing starting at $30 for the tester pack, providing an affordable entry point for businesses to experience its advanced email marketing features.

MailChimp

G2 Rating: 4.4 out of 5 stars

Key Features

Multi-Step Automation Workflows

Mailchimp, as one of klaviyo alternatives, excels in creating complex, multi-step automation workflows that engage customers at various stages. While it lacks a visual workflow editor, its capabilities in crafting these automations are advanced, allowing for personalized customer journeys.

Pre-Built Automation Templates

To streamline campaign creation, Mailchimp provides ready-to-use templates for common email sequences, such as welcome emails, abandoned cart reminders, and product retargeting campaigns, facilitating a more efficient marketing process.

Send Time Optimization

Utilizing customer engagement data, Mailchimp optimizes the scheduling of campaigns, ensuring emails are sent at the most effective times to maximize open rates and engagement.

Best For

Mailchimp is ideally suited for e-commerce businesses, agencies, and publishers who value ease of use in email marketing tools, as well as those who require sophisticated automation capabilities without the need for visual sequence editing.

Benefits over Klaviyo

Ease of Use: Mailchimp is recognized for its user-friendly interface, making it accessible for users without marketing expertise, unlike Klaviyo, which may necessitate more specialized knowledge or support.

Advanced Analytics and Reporting: Offering comprehensive analytics, including social media and geo-tracking data, Mailchimp also integrates natively with Google Analytics, providing deeper insights compared to Klaviyo.

More Generous Free Plan: Mailchimp's free plan allows for more contacts and email sends than Klaviyo, offering better scalability for growing businesses.

Pricing

Mailchimp offers a limited free plan, supporting up to 500 contacts and 1,000 monthly email sends. Paid plans commence at $9.99 per month for 500 contacts, which includes 5,000 monthly email sends, scaling up with business needs

Brevo

G2 Rating: 4.5 out of 5 stars

Key Features

Comprehensive Communication Suite

Brevo (formerly Sendinblue) encompasses a wide range of marketing tools including email, SMS, WhatsApp messaging, Facebook Ads, and landing pages. It excels in marketing automation and lead capture, allowing businesses to streamline their marketing efforts across various channels.

Advanced Segmentation and Personalization

The email marketing tool enables detailed audience segmentation and targeted content delivery, ensuring messages are tailored to the specific interests and needs of different customer groups. This is complemented by customizable newsletter signup forms to grow email lists effectively.

Transactional Email Support

Unlike many competitors, Brevo offers robust transactional email capabilities even for free account holders, ensuring high deliverability rates and enabling businesses to send crucial updates like shipping notifications and order confirmations efficiently.

Best For

Brevo as an email and sms marketing platform is ideal for publishers, email marketing agencies, and e-commerce businesses looking for a versatile and integrated marketing solution that combines email and SMS marketing with powerful automation and segmentation tools.

Benefits over Klaviyo

More Generous Free Plan: Brevo, as one of klaviyo alternatives, offers a free tier allowing up to 300 emails per day to an unlimited number of contacts, which is notably more generous than many competitors, including Klaviyo.

Cost-Effective Paid Plans: With paid plans starting at $25/month for 20,000 monthly emails to unlimited contacts, Brevo presents a more economical choice compared to Klaviyo’s pricing structure.

Enhanced Support for Enterprise Customers: Brevo provides personalized support options for enterprise-level customers, a significant advantage over Klaviyo’s more limited support channels.

Pricing

Brevo offers a free plan with a daily limit of 300 emails. Paid options begin at $25/month under the Lite plan for 20,000 contacts, with more advanced features available in the Premium plan starting at $65/month.

Drip

G2 Rating: 4.4 out of 5 stars

Key Features

Intuitive Marketing Automation

Drip, as one of klaviyo alternatives, excels in ecommerce marketing automation, offering a visually driven interface that emphasizes workflows. It simplifies the creation of automated customer journeys, particularly for direct-to-consumer (DTC) brands, with its seamless email marketing, onsite tools, and third-party integrations.

Onsite Personalization

Through the integration of features like Sleeknote, Drip enhances its onsite marketing capabilities, offering extensive personalization and gamification options. This functionality surpasses Klaviyo’s, providing users with a more dynamic and engaging onsite experience.

User-Friendly Design Of email marketing platform

Drip boasts a straightforward and aesthetically pleasing user interface, designed with ecommerce marketers in mind. This approachability contrasts with Klaviyo’s more complex UI, making Drip more accessible for teams without specialized technical skills.

Best For

Drip is ideally suited for ecommerce businesses, especially those focusing on direct-to-consumer sales. It caters to founders and marketing teams looking for a platform that balances advanced capabilities with ease of use, without the necessity for extensive technical knowledge or external agency support.

Benefits over Klaviyo

Accessibility: Drip is designed to be user-friendly, allowing ecommerce founders and their teams to easily adopt and utilize its features without the need for a third-party agency or developer expertise, which Klaviyo often requires.

Enhanced Customer Support: Drip provides personalized support with quick response times and tailored best practice recommendations, ensuring that users can maximize the platform’s potential in alignment with their brand’s needs.

Increased Engagement Opportunities: Offering 20% more email sends per contact than Klaviyo, Drip enables more frequent interactions with customers, providing ample room for message experimentation and customer engagement.

Pricing

Drip’s pricing starts at $39 per month, which covers up to 2,500 contacts and includes unlimited email sends. This structure is designed to accommodate the growing needs of ecommerce businesses, offering scalability and flexibility in campaign execution.

GetResponse

G2 Rating: 4.2 out of 5 stars

Key Features

Integrated Marketing Tools

GetResponse, as one of the best klaviyo alternatives, offers an array of features including email automation, SMS marketing, and web push notifications. It provides a comprehensive toolkit for creating and managing marketing campaigns, complete with a workflow editor and prebuilt sequences to streamline operations.

High Email Deliverability

Recognized for its top-ranking email deliverability, GetResponse ensures your campaigns reach your audience’s inbox, complemented by built-in spam-checking tools to avoid the spam folder.

Omnichannel Engagement

Beyond emails, the platform supports SMS marketing and has built-in live chat and webinar hosting, facilitating direct interaction with customers and offering a holistic marketing approach.

Best For

GetResponse is ideal for small businesses and online entrepreneurs who require advanced marketing tools without a hefty price tag, especially those in publishing and e-commerce sectors.

Benefits over Klaviyo

Superior Deliverability: GetResponse leads in email deliverability, a critical factor for successful email marketing campaigns.

More Features in Free Plan: Offers a more generous free plan, allowing up to 2,500 monthly emails to 500 contacts, along with access to advanced features like HTML editing and click tracking.

Integrated Tools without Third-Party Integrations: Provides native features like spam testing, live chat, and webinar hosting, which Klaviyo users can only access through additional integrations.

Pricing

GetResponse has a free tier, accommodating up to 500 contacts. For expanding needs, it offers paid plans starting at approximately $17 per month for 1,000 subscribers, with options to upgrade for more extensive features and a larger subscriber base.

Key Metrics To Consider When Choosing the Best Klaviyo Alternative

Selecting the right email marketing platform for your e-commerce business involves careful consideration of various factors. Here are some key metrics and considerations to guide online business owners in making an informed decision:

Pricing and scalability: It's crucial to assess how the cost of each platform aligns with the features provided and whether it can accommodate your business's growth. Compare pricing plans and check if they are scalable to match the evolving needs of your e-commerce business.

Integration capabilities with ecommerce platforms: A seamless integration with your existing e-commerce platforms is essential. The chosen platform should work well with your online store, ensuring smooth data transfer and efficient management of email campaigns.

Automation and segmentation features for email marketing: Advanced email marketing automation capabilities allow for targeted and timely email campaigns, crucial for engaging customers and driving sales. Effective segmentation tools enable personalized marketing, enhancing the relevance and impact of your communications.

Ease of use: The platform should have an intuitive interface that allows you to create, manage, and analyze email campaigns efficiently. This ensures that online business owners can focus on strategic activities rather than struggling with complex software.

Customer support and resources: Reliable customer support and comprehensive learning resources are important for resolving issues and enabling effective use of the platform. A provider with strong support and educational materials can significantly enhance the user experience for online businessmen.

Performance and reliability: Evaluate the performance history and reliability of the email marketing platform. It's important to choose a solution that consistently delivers emails effectively, maintains high deliverability rates, and minimizes downtime.

By considering these key metrics, online businesses can better assess which of the Klaviyo alternative email marketing tools aligns with their e-commerce business needs, ensuring effective management of email campaigns and optimizing their overall marketing strategy.

Conclusion

In conclusion, the decision to switch from Klaviyo to another email marketing platform should be guided by a thorough evaluation of your business’s marketing needs, budget constraints, and growth objectives.

The alternatives listed offer a range of features and benefits, from advanced automation and customer segmentation to user-friendly interfaces and cost-effective pricing models.

It’s crucial to consider not only the immediate impact of such a switch on your marketing operations but also the long-term scalability and support these platforms can provide as your business evolves.

Engaging with a new platform can refresh your marketing strategies, potentially leading to improved customer engagement and increased sales.

However, this transition should be managed carefully to ensure continuity in your marketing efforts and to maintain a positive customer experience.