Email Marketing

The Most Effective Email Strategies for Your Business

What your business needs to do to make an impression


Hamna Azam


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Below are some strategies your business can employ to grow your following and engage existing customers. These are the tips you should remember when executing your email marketing strategy:

Make sure the frequency is right.

The frequency of your marketing emails does matter more than you would think. If you want to ensure that your customers and subscribers don't forget about your business, then send out frequent messages.

Whichever type of email you are sending, use it as a gentle reminder so that when your customers and subscribers need a solution to their problem, they think of yours first.

It's important to find the right balance between an email frequency that will help you stay present in your customers' lives, but don't go overboard and send so many emails that they become annoying. 

Craft compelling subject lines

You have to be able to grab the attention of your readers from the very start. With a great email subject line, you will be able to communicate a compelling proposition. For instance:

  • Is your message urgent?

  • Do you have a giveaway? A teaser?

  • Are there discounts in-store?

Your email subject line can be used to catch the user's attention and encourage them to click through, which will make them more likely to find out about your product. 

Be brief 

When sending out emails for your marketing campaigns, brevity is critical. You know how busy and on-the-go people can be nowadays.

They have a lot going on in their lives, and it's difficult for them to keep up with all the information about your company. This is true of even your biggest fans, who are genuinely interested in what you have to say and offer.

To keep readers, emails should be short and to the point. You don't want your reader to stop reading because of the length.

Keep the main points and make them stand out in your email by using bullet points, subheadings, and keywords to ensure they catch readers' attention.

Make text scannable

When writing emails, you should always make sure that your text is easy to read. It should also be scannable since most people love to skim over the content.

Make sure your emails are designed and structured to allow even casual readers to catch the key points in your message. Ending sentences with an exclamation point is always fun!

Keep your paragraphs short, and sentences simple, and consider formatting text by emphasizing some words or phrases with bolding or italics.

Personalize your email messages

If you want to send a custom message, then segment your audience so that you can customize each message. They'll feel personal and have higher open and engagement rates.

For example, you can include the customer's name and other relevant information about them to help grab their attention.

Use image alt tags

Whenever you can, it’s essential to use the image alt tag when uploading images. This “backup text” offers readers some context as to what your photos contain.

This is also important for providing descriptions of the images in your emails to visually impaired subscribers who use screen readers. 

Mobile-optimize your emails

Most people are reading their emails on a mobile device, so it's essential to make sure all your emails are optimized for mobile screens. Most email software services have mobile emulators that allow you to see how the email will look on various devices, so there's no excuse to send a poorly optimized email.

Include social media profiles

Include a call to action asking readers to follow you on various other platforms at the end of your email marketing campaigns.

This way, you will be able to double down on subscriber engagement while also creating more opportunities for customer interaction.

Most email providers allow you to promote your social profiles within your emails quickly. 

Don't miss out on all the wonderful benefits email marketing offers. Implement these strategies to increase customer engagement, boost sales, and grow your business.

Don't waste any more time! Whether you're new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns.

But before any of that, make sure your emails get delivered to your customers' inbox, so don't forget GoCustomer

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Table of Contents

    In a nutshell

    It is essential to use image alt tags in marketing emails because they provide a text description of the image, which is useful for recipients who have images disabled or who use assistive technologies. Alt tags also improve email accessibility and can help improve email deliverability.
    To add alt tags to images in an email, simply add the "alt" attribute to the HTML code of the image and provide a brief and accurate description of the image.
    The frequency of marketing emails can vary depending on the business and its audience. However, it's important to strike a balance between staying top-of-mind with customers and avoiding overwhelming them with too many emails. A general rule of thumb is to send no more than 1-2 marketing emails per week.
    To optimize email for mobile, use a responsive email design that adjusts to the size of the device screen. Keep the email message concise and easy to read, with clear and prominent calls-to-action. Use a single-column layout, avoid using small font sizes, and use images sparingly to minimize email load times.
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