Email Marketing

It’s Time to Embrace Emojis in your Email Marketing. Here is why

Embrace emojis in your email marketing




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We've all seen them in our inboxes - those smiling faces 😄, blinking eyes🤩, and hand gestures 👏🏼 that make us smile whenever we read the message. Emojis have become a language all their own, and as you know, people love to use them in text messages and social media.

They can help you convey emotions and tone in just one symbol. So why not use them in email marketing? Emojis are certainly fun, but they also help you connect with your subscribers deeper than ever before. This blog will discuss the ins and outs of using emojis in your emails.

Why do email marketers use emojis in emails?

Email marketers use emojis in emails because they’re fun, engaging, and a great way to add personality to your emails.

Emojis are a great way to express brand personality. They can be used to build trust with your audience and strengthen relationships with potential customers.

Emojis are also a great way of making your emails stand out from the crowd while still getting across important information.

Stats about emojis in emails

  • 92% of the online population uses emojis daily

  • 77% of people used emojis at work in 2020

  • 56 % of brands using emoji in their email subject lines had a higher unique open rate

  • 44% of users are more likely to purchase products advertised using emojis

  • An emoji in the subject line of an email increases the open rate by 29% and the click-through rate by 28% 

Examples of emojis in emails

There are a lot of reasons why emojis are great for your email marketing. They can add personality, emotion, and visual interest to your emails and help drive engagement by creating an interactive experience.

Incorporating humor into emails can transform the mundane into the memorable. Think of emojis as the secret sauce that adds flavor to your message.

They're not just fun little characters; they're your allies in crafting emails that sparkle with personality and engagement. Just imagine conveying a wink, a nudge, or a chuckle through text alone – that's where emojis come in, bridging the gap between words and emotions.

Here are some examples of using emojis in emails:

  • When you're sending a message with bad news, like an invoice or a request for feedback, you can use a sad emoji like this: 😟 . It'll help soften the blow and give your reader some time to process what you're saying.

  • If someone sends you an email that makes you laugh out loud, you can respond with something like this: 😂. This way, they know you're responding to their email, not just spamming them with spam (which is what spam looks like). It also lets them know how funny their joke was!

  • If someone sends you an email with great news, like a promotion or an exciting new project opportunity, why not use one of these happy faces? 🎉🎊🎁 they're perfect for letting your readers know how excited YOU are about their good news!

Different ways to use emojis in emails

  • Use them to express your mood. If you're feeling like eating a hot dog, use the emoji for a hot dog 🌭. If you want your boss to know that it's been a long day and you're tired, use the emoji for a tired face 😓.

  • Use them to show emotion. If someone did something great at work, tell them that they're a rock star with emojis like 👍🏼 💯. 

  • Use them in place of words when you can't think of what else to say: "Thank you!" becomes "Thank you 😃” when written out in an email instead of spoken aloud over the phone.

Use emojis to draw attention to your subject line

Your subject line is one of the most important things you can do to draw attention to your emails, and emojis are a great way to make it really stand out. They're fun, they're engaging, and they can really help you stand out from the crowd.

Here are some ways that we recommend using emojis in your subject lines:

  • Use them to show emotion or personality. Emojis are excellent at conveying emotion—so use them! For example, if you want to convey excitement about something (like a new product launch), try " 😀 Hey there!"

  • Use them as a visual aid for something technical or abstract (like when describing how a new feature works). Try something like " 📸 Here's how our new feature works."

  • Use them as an incentive for people to open your email. If you’re sending an email about new products on sale, consider adding an emoji at the end of your subject line — like this:

[New Product Sale] 🤩 10% off everything in our store until next Friday❗*

  • Use them to promote a new blog post or a newsletter subscription offer: Try something like

[Sign up for our newsletter] Subscribe today and get 50% off 🙌🏼

Use emojis in your pre-header text

In the pre-header text, you can use emojis to draw attention to your subject line and create visual interest in the email copy. They also increase the readability of your email by providing a visual cue that helps recipients scan, skim and decode information quickly. Here are some examples:

  • Using an emoji in place of words like “Hello” or “Good morning.”

  • Placing an emoji at the beginning of a sentence before introducing its content

Use emojis to create visual interest in email copy

Emojis are a great way to add visual interest to your email copy. The right emoji can stand out from the crowd and draw attention, making it more likely that your message will be read in its entirety and trigger an action, like opening a product link or clicking through for more information.

Emojis also create a personality for your brand, which is essential these days when people receive so many messages from brands every day. Adding them helps make you stand out from the crowd and shows that you have fun at work! They’re also a good way of adding emotion to your message (e.g., 😂), making readers feel connected and want to engage in dialogue with you further down the line.

Things to keep in mind when using emojis in emails

Before you start, remember that emojis are not a substitute for good content. They should be used sparingly and only to enhance your message. In fact, too many emojis can make the email come across as spammy and unprofessional.

We all love emojis, but when it comes to email, it can be hard to know how to use them.

Here are some tips to help you keep your emails professional while still showing your personality:

  • Be selective

Emojis are fun, but they should be used sparingly in professional emails. Stick with one or two per email and avoid using them in every sentence—that will make your email come across as unprofessional and immature.

  • Use them in moderation

If you're using a lot of emojis, that can also make your email look unprofessional and immature. Keep your emoji usage down to no more than two or three per email, maximum!

  • Choose wisely

The best emojis are ones that convey emotion—things like smiley faces or thumbs-up signs can help show the tone of an email without taking away from the message itself!

Emojis can make an email campaign more engaging and interactive

Emojis are the simplest way to add personality to your emails and make them more engaging.

Emojis help you connect with your customers on a personal level, creating an interactive experience that makes your email marketing stand out from the crowd. In today's crowded inboxes, it's important for marketers to find innovative ways of getting noticed—and symbols can be effective.

They give your customers something to react to, which can help you better understand how they feel about your product or service. It also lets them know that they're not just another number on your list: you're actually listening to them!

Now that you have read this article, you are probably wondering how to start using emojis in email. It may seem daunting at the outset, but once you get the hang of it, it will be easy for you. Emojis can be used in different ways, and there is no limit on how many times they can be used in one email. So go ahead and start experimenting with them!

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Table of Contents

    In a nutshell

    Emojis can add visual interest and emotion to email messages.
    Stats show that emojis can increase email open rates, click-through rates, and conversion rates.
    Emojis can be used to draw attention to the subject line by adding color or highlighting certain words.
    Emojis can be used in the pre-header text to add visual interest and draw attention to important information or calls-to-action.
    Emojis create visual interest in email copy by breaking up text and providing a visual cue to the reader about the tone or intent of the message.
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