Email Marketing

Understanding Klaviyo Pricing and Choosing the Best Plan for Your Business Growth in 2024

Sift Through the Klaviyo Kaleidoscope


Qasim Farooq


post cover

Are you navigating the busy waters of email marketing and SMS campaigns? Here’s a fact to ponder: every day, over 306 billion emails are sent around the world. With such staggering numbers, it's crucial for any business to stand out.

Klaviyo offers robust tools designed to enhance your marketing efforts, whether you're just starting out or looking to expand.

Getting to grips with Klaviyo's pricing structure is key for managing your marketing budget effectively and ensuring you get the most from your investment.

In this guide, we'll explore the different klaviyo pricing tiers from their cost-free option that's great for beginners to more comprehensive plans suitable for larger enterprises.

Let’s take a clear and straightforward look at what Klaviyo has to offer to its customers. We’ll break down each plan so you can easily see how they might fit your business size and marketing goals.

By the end of this, you’ll understand how Klaviyo can become a valuable part of your marketing toolkit, ensuring you spend wisely and get the results you want.

Klaviyo Pricing Overview: A Fresh Look at What's New

As we stepped into April 2024, Klaviyo reshaped the landscape of email marketing pricing by introducing a model that pivots from charges per email sent to a structure based on the number of contacts.

This change reflects a shift towards more scalable solutions for growing businesses, but it's essential to understand what this means for your marketing budget, especially if your contact list is on the larger side.

Klaviyo's New Pricing Plans

Klaviyo has long been a beacon for ecommerce brands aiming to personalize their customer outreach.

With over 100,000 businesses relying on its sophisticated tools to draft targeted emails, automate intricate marketing campaigns, and craft personalized messages that resonate with customers, Klaviyo's pricing structure aims to offer even more flexibility.

klaviyo's Free Plan: A Gateway to Email Marketing

  • Who It’s For: Ideal for startups and emerging brands testing the waters.

  • What You Get: This plan allows you to manage up to 250 contacts, send 500 emails per month, and utilize 150 SMS and MMS credits—perfect for a light yet impactful beginning.

  • Key Features: Import and sync data, customize email templates, and basic campaign functionalities.

Note: Be mindful that if your klaviyo account needs exceed the free tier's limits, or your contact list grows beyond 250, you'll need to consider an upgrade.

Email Plan & Combined Email and SMS Plan:

  • Scaling Up: As your business grows, so does your need for more robust communication tools. These plans scale according to the size of your contact list and integrate both email and SMS plan to cover all bases of digital marketing.

  • Cost-Effectiveness: Klaviyo's pricing adjusts as you scale, ensuring you only pay more as you grow, which is ideal for budget management.

Klaviyo One – The Enterprise Solution:

  • For the Heavy Hitters: If your monthly spend exceeds $10,000, Klaviyo One becomes available. This premium option takes 20% of your monthly spend and in return, offers unparalleled support and advanced features to match the high stakes of large-scale operations.

Navigating SMS Costs: A Strategic Approach

In this new klaviyo pricing, SMS messages costs are decoupled from the number of contacts, billed as an add-on to whichever base package you choose.

Remember, SMS credits are specific to each billing cycle and vary by country—use them wisely to avoid waste.

Klaviyo Pricing Breakdown

Here's a concise summary of the main features and pricing for each plan:




Email and SMS









Monthly Email Sends




Monthly SMS Sends




Mobile Push Notifications




Klaviyo pricing based on contact lists

Here's how the cost of your klaviyo plan will adjust as your contact list grows:

Contact List Size



Email and SMS

250 contacts




500 contacts




2,500 contacts




5,000 contacts




10,000 contacts




150,000 contacts




As your contact list expands, Klaviyo's pricing structure adapts, increasing the cost as more profiles are added. For those managing fewer than 250 contacts, the only available option is the free tier; surpassing this number mandates a shift to one of the paid plans.

Choosing the Right Klaviyo Pricing Plan for Your Business

When selecting a Klaviyo pricing plan, consider the following:

  • Contact List Size: Free plans work for smaller lists, but growth will necessitate a switch.

  • Communication Frequency: Evaluate how often you engage with your audience. Frequent interactions might justify a more expansive plan.

  • Desired Features: Advanced functionalities like push notifications or custom audience targeting are pivotal for some businesses but absent in simpler plans.

By understanding the nuances of each plan, you can strategically select a Klaviyo package that not only fits your budget but also propels your marketing efforts to new heights.

Understanding Potential Expenses

For Instance, a small café expanding its online store might initially opt for Klaviyo's free plan. However, incorporating SMS credits for promoting daily specials and promotions, despite the modest increase in monthly fee, can dramatically boost in-store visits and enhance the customer experience.

On the flip side, a well-established ecommerce store may benefit from the comprehensive coverage provided by a higher-tier Klaviyo plan.

This strategy, integrating both email and SMS, aligns with aggressive marketing tactics aimed at driving significant sales volume and expanding their customer base.

By comprehensively analyzing these scenarios, businesses can align their marketing automation platform investments with strategic goals, ensuring that every dollar spent on Klaviyo offers and plans contributes to measurable growth and robust customer engagement.

Additional Costs and Considerations

When integrating Klaviyo's email marketing and SMS plans into your business strategy, it’s crucial to not only consider the base subscription costs but also be aware of the additional charges that could affect your overall marketing budget.

These include costs for SMS credits, carrier fees, optional services, and advanced features that enhance your marketing capabilities.

Klaviyo Reviews Pricing

For those operating Shopify and Shopify Plus stores, sending review requests to customers with confirmed deliveries is an essential strategy for building trust and enhancing online reputation.

Klaviyo facilitates this with a feature tailored for review management, priced based on your monthly order volume:

  • $25 per month for up to 250 monthly orders

  • $90 per month for up to 1,000 monthly orders

  • $175 per month for up to 2,000 monthly orders

  • $300 per month for up to 3,500 monthly orders

  • $500 per month for up to 10,000 monthly orders

Klaviyo reviews feature can be a game-changer for businesses looking to increase customer engagement and collect valuable feedback.

Klaviyo CDP Pricing

If your goal is to better manage and activate your customer data, the Klaviyo Customer Data Platform (CDP) might be the right fit. Starting at $500 per month for up to 100,000 profiles, the CDP add-on helps businesses leverage real-time data for more precise targeting, ultimately improving the effectiveness of marketing campaigns.

Understanding SMS Credits and Carrier Fees

SMS credits are central to Klaviyo’s SMS plans, charged based on the number of messages sent and the destination of these messages. This cost varies by country due to differing carrier fees, affecting the overall expense of your SMS marketing efforts:

  • SMS credits are consumed per message sent, with costs increasing for international destinations.

  • Credits do not roll over from month to month, emphasizing the need for strategic planning in their usage.

Additional Services

Klaviyo also offers several optional services that can augment your marketing efforts:

  • Mobile Push Notifications: These can be activated for an additional charge, providing direct engagement on mobile devices.

  • Compliance and Deliverability Features: Advanced tools available in paid plan that ensure your campaigns comply with regulations like GDPR and reach your intended audience effectively.

  • Customer Support Options: Enhanced support is a key feature of higher-tier plans, offering invaluable assistance as you scale your operations. This support includes access to a customer success manager from Klaviyo's elite team, who can provide personalized guidance. Additionally, the team of customer success managers ensures comprehensive email and chat support is always within reach to help you navigate any challenges.

Investing in these additional features should be carefully considered against your business's budget and strategic objectives.

Each feature offers potential benefits, such as increased engagement or improved compliance, but comes at a cost. Evaluating whether these enhancements will provide a sufficient return on investment is crucial for making informed decisions that align with your long-term business goals.

Comparing Klaviyo Pricing With Competitors

Choosing the right email marketing automation platform requires a analysis of how each provider stacks up in terms of pricing and features.

Let's examine Klaviyo's offerings in relation to popular alternatives like Mailchimp, Constant Contact, and GoCustomer especially focusing on their pricing models in 2024.

Klaviyo vs. Mailchimp

Klaviyo's model is based on the number of contacts and selected services (email, SMS, or both). In contrast, Mailchimp offers a range of plans with a current promotional discount of 50% off for 12 months, significantly reducing costs for new subscribers.

Current Offers

  • Premium Plan: Starts at $175 after discount for 500 contacts with 150,000 monthly email sends and up to 200 automated journey points.

  • Standard Plan: A more budget-friendly option at $10 after discount, offering 6,000 monthly emails and similar automation capabilities.

Mailchimp’s 50% discount for the first year makes it a cost-effective option for businesses.

While Mailchimp is favored for its user-friendly interface and diverse integrative functionalities, Klaviyo specializes in data-driven campaigns and e-commerce integrations, making it ideal for online stores seeking to optimize their marketing efforts.

Klaviyo vs. Constant Contact

Constant Contact is known for exceptional customer support and ease of use, appealing to businesses that prioritize these aspects.

Klaviyo, however, offers more sophisticated targeting and automation tools, which are crucial for businesses aiming to closely align marketing strategies with consumer behavior analytics.

Pricing Plans for 500 Contacts

  • Lite Plan: Starts at $12/month with basic features including 1 user and 5,000 monthly email sends.

  • Standard Plan: Offers more utility at $35/month, supporting 3 users and 6,000 monthly sends.

  • Premium Plan: For larger needs at $80/month, providing unlimited users and 12,000 monthly sends.

While Constant Contact’s plans are generally straightforward and scale with features and user access, Klaviyo’s focus remains on providing targeted, scalable solutions for e-commerce businesses.

Klaviyo vs. GoCustomer

GoCustomer is rapidly making a name for itself in the email marketing sector, emerging as a versatile and robust platform tailored for dynamic businesses experiencing rapid growth.

Renowned for its intuitive interface and sophisticated capabilities, GoCustomer enables businesses of all sizes to create and send thousands of personalized emails effortlessly, accommodating large-scale email campaigns with ease.

Unmatched Efficiency in Email Customization

One of the hallmark features of GoCustomer is its capacity to generate thousands of customized emails quickly, tailored precisely to meet the individual needs of each prospect.

This functionality is not just about speed; it significantly enhances the personalization of each email campaign, which is vital for boosting engagement and improving conversion rates.

  • Time-Saving Technology: GoCustomer's advanced technology saves businesses countless hours in campaign management, allowing marketers to focus more on strategy and less on manual tasks.

  • Hyper Personalization: By automating the customization process, GoCustomer ensures that each communication feels personally crafted for the recipient, which is essential for making a lasting impression.

Pricing Structure: Flexible and Scalable

GoCustomer offers various pricing tiers to suit different business needs and scales of operation, ensuring that companies can start small and expand as their requirements grow:

  • Free Plan: Completely free, this tier is perfect for small-scale testing or businesses just starting with email marketing. It provides 1,000 credits each month, along with basic features to get your email campaigns up and running.

  • Paid Plan: Priced at $120 per month or $1,220 annually, this tier caters to growing businesses, offering 40,000 credits per year and the ability to warm up to 10 mailboxes, providing more flexibility and capacity for expanding marketing efforts.

Choosing the Right Email Marketing Platform

When selecting between Klaviyo, Mailchimp, Constant Contact, and GoCustomer, consider both your budget and long-term marketing goals:

  • Mailchimp: Offers a 50% discount for the first 12 months, making it a cost-effective choice for startups or those seeking a broad feature set on a budget.

  • Klaviyo: Best for e-commerce platforms that require advanced data analytics and customer segmentation, offering significant value for growing contact lists despite higher costs.

  • Constant Contact: Known for user-friendliness and excellent customer support, ideal for businesses prioritizing ease of use.

  • GoCustomer: Stands out with its ability to quickly generate thousands of hyper personalized emails, perfect for businesses needing to scale rapidly without losing the personal touch in their email campaigns.

Each platform offers distinct advantages tailored to different business needs, ensuring you can find one that aligns perfectly with your marketing strategies and budget.


Selecting the ideal email marketing solution isn't just about checking a box—it's a strategic decision that powers your growth and deepens your customer relationships.

As you weigh options from email service provider giants like Klaviyo, Mailchimp, Constant Contact, and GoCustomer, consider how Klaviyo pricing aligns seamlessly with your business goals. The right choice will scale with your growth and equip you with tools to create meaningful customer interactions.

Why not take the next step towards optimizing your marketing efforts? Explore Klaviyo’s tailored solutions today, or reach out to their expert sales team.

They’re ready to help you craft a plan that not only meets your needs but propels your business forward. Dive in and watch your marketing transform into an engine of engagement and growth.

An image to showcase the email warmup feature

Reach more customers with your cold emails

Table of Contents

    In a nutshell

    Klaviyo's pricing model is based on the number of contacts you manage, with plans scaling up as your contact list grows. It also offers separate pricing for additional services like SMS credits and advanced features.
    Businesses should consider upgrading when their contact list exceeds 250, or when they need more robust marketing tools and higher email and SMS limits to support their growing operations.
    These plans offer integrated marketing solutions that allow businesses to cover all bases of digital marketing effectively, adjusting costs as the business grows to ensure cost-effectiveness and budget management.
    Klaviyo One is an enterprise solution for businesses with a monthly spend exceeding $10,000. It offers advanced support and features for large-scale operations, taking 20% of the monthly spend in exchange.
    Klaviyo focuses on data-driven campaigns and ecommerce integrations, which is ideal for online stores. It compares by offering more sophisticated targeting and automation tools than some competitors, which may have different strengths such as user-friendliness or exceptional customer support.
    person opening a mailbox

    Subscribe to our Newsletter!

    Digital advice costs money but we send it to
    your inbox for free.

    Time is Money, and We're About to Save You Both!

    Book a quick demo of our email marketing tools and watch as we transform your leads into loyal customers.


    All-in-one email marketing solution that is tailored specifically for your needs.

    +1 307-461-9872

    [email protected]

    Get in touch

    Subscribe to our weekly Newsletter and receive updates via email.

    © 2024 GoCustomer All rights reserved.